About
We are not a boutique. We are a voice. A revival. A movement.
BAAJU KURUNG is more than a clothing line, it’s a story of resilience, culture, and craftsmanship. Founded under M/s SSR Creations LLP, a registered company operating within the trusted umbrella of the ASIM Group of Companies, BAAJU KURUNG is a purpose-led brand bringing timeless Indian textiles to life through thoughtful design.
We specialize in authentic Indian handwork and fabrics, including:
- Chikankari the delicate threadwork of Lucknow
- Jaipuri prints and heritage dyeing techniques
- Pathani silks in traditional cuts and rich textures
- Everyday Indo-fusion styles for modern women
For more information or to explore our latest collections, visit our website: www.baajukurung.com.
The Story Behind BAAJU KURUNG
This label was co-founded by two remarkable women:
Mrs. Shikha Katyal a businesswoman with over 15 years of experience managing diverse ventures in administration and operations. Her leadership within the ASIM Group continues to inspire structure, clarity, and confidence in every initiative.
Mrs. Rama Sharma a skilled administrator with a calm presence and experience in managing systems, logistics, and people.
Both co-founders share a deeply personal journey. Life brought them through difficult transitions times that tested their spirit and demanded reinvention. They chose strength. They chose purpose. They chose to move forward not just for themselves, but for their families and for other women who might find courage in their story.
“When life shifts without warning, you either pause or you build. We chose to build something beautiful.”
BAAJU KURUNG represents their second innings a new chapter powered by compassion, creativity, and quiet courage. It is more than a business; it is a statement of belief: that growth can bloom even from pain, and that tradition can be a path to empowerment.
What Makes BAAJU KURUNG Different
- We’re a brand, not a boutique. We don’t just sell outfits we shape narratives, curate handwork, and support artisan stories.
- Built by women, for women. Our strength lies in the sensitivity, detailing, and intuition that only women bring to design.
- Every piece carries legacy. From the handwoven fabric to the smallest stitch, every product tells a story of tradition and care.
- A revival of elegance. We celebrate slow fashion, heritage weaves, and Indian craftsmanship that’s timeless and sustainable.
Core Collections
- Chikankari suits – handcrafted elegance in georgette, cotton, and viscose
- Jaipuri block prints – rich patterns in breathable silhouettes
- Pathani silk suits – regal yet wearable, for special moments
- Indo-western sets – modern styling with traditional soul
Our Mission
- To honor India’s textile heritage while empowering women creators and customers.
- To make everyday dressing elegant, expressive, and effortless.
- To celebrate strength through fabric and femininity through design.
At Heart
BAAJU KURUNG is a story of rising through challenge
- It is where heritage meets hope.
- It is where women create not just garments but meaning.
